Aloe Vera Shop is run by two people, Angel Matsanov and Nikoleta Genova, who are independent partners of LR Health & Beauty. We write about aloe vera drinks, supplements and skincare from LR, explain how the products differ, and point you to the official LR online shop when you decide to buy.
A quick word about our name
Despite the name, this is not a shop. You cannot buy anything here: there is no basket, no checkout and no payment on this site, and you do not enter into any contract of sale with us. Aloe Vera Shop is an information site. When you are ready to order, a button on our product pages takes you to the same product in the official LR online shop for Great Britain, and you place your order there with LR.
Who we are
We live in Plovdiv, Bulgaria, and work as independent LR Health & Beauty partners.
- Angel Matsanov has worked with LR products and the LR business model since 2013.
- Nikoleta Genova has done the same since 2022.
Together we also run the Bulgarian site aloeverabg.net. We are the authors of the articles on this site and we put our names to every text we publish.
We are not LR Health & Beauty, we are not employed by LR, and this is not the official LR shop. We are not LR’s agent either, so we cannot make promises or agreements on LR’s behalf. The products are made by LR Health & Beauty SE, Kruppstraße 55, 59227 Ahlen, Germany, many of them in Ahlen.
Why this site exists
When people look up LR products, they usually want answers to practical questions: how is one aloe vera gel different from another, how do you take it, what is actually in it, and who is it suitable for. The official shop lists the products; we try to answer the questions around them in plain British English, with comparisons and the label facts in one place.
What you will find here, and what you will not
| On Aloe Vera Shop | Not on Aloe Vera Shop |
|---|---|
| Articles that answer common questions | A basket, checkout or payment |
| Our own product pages with ingredients, use and comparisons | Order tracking, delivery, guarantees or returns |
| Prices taken from the LR shop for Great Britain, with the date we checked them | Our own discounts or special offers |
| A button to each product in the official LR shop | Customer accounts, comments or a newsletter |
| General information about products | Medical advice |
Everything to do with an order, from payment to delivery and returns, is handled by LR under the LR shop terms. Our page How to order from LR walks you through it step by step.
How we keep the site going
If you buy or register with LR through one of our buttons, LR pays our company bonus points or commission. You pay the same price either way. We explain this openly on How this site is funded, and our rules for writing about health and products are set out in our editorial policy. The rules for using the site are in our terms of use.
Where to start
If you are new to LR, the aloe vera drinking gels are a good first stop. You can also browse supplements and skincare and body care, or go back to the home page. If you have a question, please get in touch.
Who operates this site
Aloe Vera Shop is operated by our company:
Matsanov Grup OOD
limited liability company under Bulgarian law (OOD)
24 Belitsa Street
4001 Plovdiv
Bulgaria
Managing director: Angel Macanov
Registered in the Commercial Register and Register of Non-Profit Legal Entities of the Republic of Bulgaria (Registry Agency), UIC (ЕИК): 204607569
VAT number: BG204607569