This is what you get
- According to the manufacturer, red stretch marks looked softer in volume and colour after 8 weeks.
- In LR’s test, volume and pigmentation fell by 18% each and overall appearance improved by 13%.
- The lotion moisturises and keeps skin soft and supple, also over white stretch marks.
- It is fragrance-free and mild.
- The formula has 15% aloe vera, fermented aloe, Regestril and CICA.
Why do stretch marks appear, and what can care actually do?
Stretch marks form when skin has to stretch faster than it can keep up. That happens in pregnancy, with weight gain or weight loss, during serious muscle building and in teenagers who shoot up within a few months. New marks often look red or purple, and over time they fade to a paler, silvery white. They are completely normal, but many people would still like them to be less noticeable.
The Aloe Vera Repairing Stretchmark Lotion is LR’s care product for exactly this. LR states that it helps to prevent and reduce stretch marks, and that red stretch marks can be softened in volume and colour, with visible results after 8 weeks. It moisturises and keeps the skin soft and supple, also where stretch marks have already turned white. Realistic expectations matter here: a lotion can improve how stretch marks look and feel, but it will not make them disappear.
The lotion is fragrance-free and mild, which makes it a comfortable choice for regular use.
What makes it different?
This lotion does not carry a seal of its own. It belongs to LR’s fermented aloe line, and LR has tested it in an 8-week usage study, described below as stated by the manufacturer.
What goes into it?
| Ingredient | Amount | What you should know |
|---|---|---|
| Aloe vera | 15% | It is the base of the Aloe Via care. |
| Fermented aloe vera gel | not stated | It is part of LR’s fermented aloe line. |
| Regestril | not stated | It is part of the active formula. |
| CICA | not stated | It is part of the active formula. |
What did the test show?
According to the manufacturer, 20 people used the lotion for 8 weeks in October 2024. The results were assessed dermatologically, with a 3D skin analysis and moisture measurement (corneometry):
| What was measured | Result after 8 weeks |
|---|---|
| Volume of stretch marks | −18% |
| Pigmentation (colour) | −18% |
| Overall appearance | −13% |
How should you use it?
LR’s detailed directions for this product were not included in the information available to us when this page was written. Please follow the instructions on the packaging, which you will also find on the product page in the official LR shop. Because LR measured its results after 8 weeks, it makes sense to use the lotion regularly over a longer period rather than now and then.
Which Aloe Via body care suits you?
| Product | Choose it if… | Size | Price |
|---|---|---|---|
| Aloe Vera Repairing Stretchmark Lotion | stretch marks bother you and you want fragrance-free care | see LR shop | £44.29 |
| Aloe Vera Soft Skin Cream | your skin is generally dry and you want one cream for face and body | 100 ml | £14.29 |
| Aloe Vera Instant Emergency Cream Gel | a small area of skin is stressed and you want fragrance-free care on the go | 30 ml | – |
| Aloe Vera Express Skin Balance Serum | your face reddens easily and feels tight | 30 ml | £28.30 |
Is there anything to watch out for?
- Pregnancy and breastfeeding: the information we have from LR does not say whether the lotion is suitable during pregnancy. Ask your GP or midwife before you start using it.
- It is fragrance-free, as LR states.
- It is for external use only. LR may adjust the formula, so the packaging is always the final word on ingredients.
What do people ask about it?
Can a lotion get rid of stretch marks?
No cream can promise that. According to the manufacturer, red stretch marks looked 18% smaller in volume and 18% less pigmented after 8 weeks of use. That is a visible softening, not removal.
Does it work on old, white stretch marks?
LR’s test results relate to red stretch marks. For white stretch marks, LR says the lotion moisturises and keeps the skin soft and supple.
Can I use it while I’m pregnant?
Our information from LR does not cover use during pregnancy, so please check with your GP or midwife first.
Is it suitable for teenagers?
LR names growth spurts among the typical causes of stretch marks. The lotion is fragrance-free and mild, but it is always worth reading the ingredient list on the pack together.
Where can I buy Aloe Via in the UK?
LR skincare is not sold in high-street shops. You buy it in the official LR shop or through LR partners. The button on this page takes you straight to the product in the official LR shop for the UK, where you can order as a guest. Delivery and returns are handled by LR.
Please note: this page contains an affiliate link. We are independent LR partners, and if you order through the button in the official LR shop we may earn a commission. It costs you nothing extra. Ingredients, directions and price are taken from the official LR shop (as of 27/10/2026). The information on the packaging always takes precedence.
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